File this under stupidly ingenious. If rather– if my blog was anything like New York Magazine’s Approval Matrix Justin Gignac’s “New York City Garbage” would be right where lowbrow meets brilliant. What started off initially as an experiment in packaging design, turning essentially that no monetary value (trash) into something that does (treasure) has turned since into a nine year long project and 13,000 cubes in 29 different countries.
This is one of those art projects that you find about years after the fact, and you start kick yourself asking, “Why didn’t I think of that?” I expect nothing less from the guys who brought you Wants for Sale and Needs for Sale.
For more about New York City Garbage or to order a cube for yourself (or me) click here.